Blog

Official insights and announcements from the people at Property Solutions

Jul 31
Flipping the Script on the Leasing Team

Category: Leasing, Management, Marketing, Technology

How technology can assist with offline touch points Throughout the tech revolution, the essential skills of a leasing agent have largely remained the same. Provide a welcoming smile, regularly walk the tour path to make certain nothing is amiss and clean up for-show units so they are ready for the eyes of prospects.  It’s all…
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Jul 23
The Pros & Cons of Consumer Brand Partnerships

Category: Technology

Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization.  The multifamily industry has gotten more aggressive in implementing partnerships with consumer brands in recent years, but it remains a work in…
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Jul 13
The Touchpoint of Multi-Touch Attribution: Impacts to Future Multifamily Tech Adoption

Category: Marketing, Newsletters, Technology

A few years back, multi-touch attribution was a fledgling concept. The ability to accurately track an entire customer journey didn’t seem entirely feasible. But it is now a reality and has created a significant boost for multifamily marketing teams, providing greater visibility into the customer journey.  Not only can marketing teams track a customer’s path…
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Jun 26
Entrata Virtual Backgrounds

Category: Summit

We were contemplating the sad news of a year without a Summit and flipping through some photos from last year’s kickoff when inspiration struck! We have decided to share some of our favorite pix for you to download as virtual backgrounds. Here are a few of our choices to liven up your digital meetings and…
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Jun 25
Entrata Cancels 2020 Summit

Category: Summit, Values

It’s no secret that Entrata takes its Value of “Business in the Front, Party in the Back” very seriously. Each year we have invited you to experience that Value with us, live and in person, at the Summit in Park City. This unusual year, however, is compelling us to rethink this tradition, and we have…
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Jun 24
The Value of Enhanced Reporting

Category: Management, Technology

Navigating reports has never been among an apartment professional’s favorite things to do. And when those reports are flawed, their aversion to them grows.   To be fair, many common complaints surrounding reports are difficult to argue. Among the most common we hear: They are incomplete, not thorough enough, too convoluted, take too long to generate,…
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Jun 8
Invest in Training

Category: Newsletters, Services

Appropriate tech training increases the value of your organization’s software platform. Training platform users eliminates guesswork, improves process adoption and helps your team feel more comfortable with daily workflows. Luckily, Entrata’s training program offers a multitude of training options at no extra cost.


Jun 8
Technology & the Human Experience

Category: Newsletters, Technology

For all of the focus dedicated to technology, it is nothing without a human element. It’s empty and cold. A mechanical world without human touch would essentially alienate the very reason technology exists—to better the human experience.  Tech designed to augment the actions of the user—rather than replace them—has consistently proven to be the most…
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Jun 5
What it Takes to Manage Commercial

Category: Management, Newsletters

On the best day, successfully managing commercial properties takes expert-level knowledge, skill, attention to detail, and a lot of time. The last few months have added additional challenges as local and national economies have felt the impacts of the coronavirus pandemic and managers and tenants have had to address falling revenues and uncertainty. When faced…
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May 27
Paying Rent with American Express

Category: Residents

Entrata has made it easy for ResidentPay users to offer American Express (AMEX) as a payment option for residents. The AMEX payment option has been enabled by default upon the May 27 rollout for all Entrata partners that have card payments enabled at their properties. Our agreements for payments are not card or brand-specific, so…
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